Boban Announces Upcoming Costa Mesa Location - Bringing Vietnamese Baguettes to One of the City’s Busiest Intersections

COSTA MESA, CA - Boban, the fast-growing Vietnamese eatery known for its signature Vietnamese baguettes and modern café-style experience, proudly announces the upcoming opening of its corporate-owned Costa Mesa location at 2790 Harbor Blvd, Unit 101, Costa Mesa, CA 92626. The new restaurant will be located in Harbor Plaza, one of the most well-known retail centers in Costa Mesa, at the busy intersection of Harbor Boulevard and Adams Avenue.

The Boban Costa Mesa store marks another milestone in the brand’s expansion as it partners with select equity investors to introduce a refined, elegant environment for guests to enjoy authentic Vietnamese flavors. The location will be the first in Costa Mesa to offer Vietnamese baguettes in an elevated, modern setting, blending culinary authenticity with a contemporary dining experience.

Chad Nguyen, an experienced food and beverage operator, will oversee day-to-day operations as the store’s General Manager, ensuring exceptional service and operational excellence.

The grand opening of Boban Costa Mesa is scheduled for February 2026, with the company anticipating strong local interest given the area’s vibrant food scene and high visibility within the community.

“The opening of Boban Costa Mesa represents our continued commitment to bringing Vietnamese cuisine into the mainstream dining landscape,” said Elaine Nguyen, CEO of Boban. “We’re excited to introduce our signature baguettes and beverages to a community that truly appreciates quality and culture. This location reflects how we’re evolving the Boban experience-modern, elegant, and true to our roots.”

Boban Costa Mesa joins the brand’s expanding list of corporate-owned and franchise locations across Southern California, reinforcing its mission to make Vietnamese baguettes a beloved staple in the fast-casual market.

 

About Boban
Founded under the leadership of Elaine Nguyen, Boban is a fast-casual Vietnamese eatery offering a modern take on traditional Vietnamese baguettes (bánh mì), rice bowls, and specialty beverages such as Vietnamese coffee, Thai tea, and matcha lattes. With its growing presence across California, Boban continues to redefine Vietnamese dining with quality ingredients, inviting designs, and a passion for culinary excellence.