CHINO HILLS, CA - Boban Franchising proudly announces the upcoming opening of its newest location, Boban Chino Hills, at the highly anticipated Payne Ranch Center, strategically located at Peyton Drive and Grand Avenue — one of the busiest intersections in Chino Hills. Surrounded by popular shopping, dining, and entertainment destinations, Payne Ranch Center provides the perfect setting for Boban’s continued growth.
The new location is led by Juliwati Juliwati, Managing Partner of Boban Chino Hills and a seasoned F&B entrepreneur. Juliwati also owns Boban Indonesia and Nobibi Indonesia and will soon launch Nobibi Rowland Heights. In addition, she is spearheading Boban’s international expansion, with the second Boban Indonesia store set to open in Jakarta in December 2026.
Elaine Nguyen, CEO of Boban Franchising, said:
"Opening Boban Chino Hills at Payne Ranch Center marks an exciting milestone for our brand. This location puts us at the heart of one of Southern California’s most vibrant communities and will help make the Boban name well known throughout the Inland Empire. Our growth is driven by a proven system, a passionate team, and a clear vision — to make Boban a household name both in the U.S. and internationally. By the end of 2025, we will have 10 locations open or in development across California and abroad, demonstrating the strength and scalability of the Boban model."
Boban continues its rapid expansion and is on track to have 10 locations open or in development before December 2025 across California and abroad. The brand’s innovative menu, authentic Vietnamese flavors, and proven franchise system have positioned Boban as one of the fastest-growing Vietnamese F&B concepts in the U.S. and Asia.
