April 18.2025 - Newport Beach, California - Boban, the U.S.-based brand known for Vietnamese baguettes and coffee, is expanding internationally through a new partnership with PT. Boga Urban Investama, a leading food and beverage company in Indonesia.
The first Boban location in Indonesia is set to open in Medan in June 2025, introducing its signature Vietnamese baguettes, fresh coffee, and locally inspired menu items to a new market.
"We are thrilled to partner with PT. Boga Urban Investama," said Elaine Nguyen, Co-Founder and CEO of Boban. "Together, we’ll bring our fresh, flavorful concept to Indonesia while creating opportunities for local entrepreneurs."
Jutiwatii Jutiwatii, CEO of PT. Boga Urban Investama, added, "Boban’s commitment to quality and innovation aligns perfectly with Indonesia’s dynamic food scene. We’re excited to launch in Medan and expand further."
Boban will provide comprehensive support to its Indonesian partner, including training, operational systems, and marketing resources to ensure a successful rollout.
In the U.S., Boban will continue its expansion with a series of corporate-owned affiliate stores. Following the grand opening of its Cypress location in May 2025, Boban will open new locations in Huntington Beach, Garden Grove, Costa Mesa, Rowland Heights, and Hacienda Heights from June through October.
Boban is currently in the process of obtaining its franchising license. Once finalized, the company will offer franchise opportunities to entrepreneurs interested in bringing authentic Vietnamese baguettes and coffee to new markets.
For more information, visit www.bobanhmi.com or follow @bobanbanhmi.
